Apple and Google have teamed up to create an enhanced search service that utilises private data for a more personalised search, hinting at the next chapter of the AI ecosystem.
The unlikely partnership of traditional rivals involves a multiyear deal in which future iPhones using Apple's AI models will be powered by Google's Gemini and cloud technology. It is expected to yield an upgraded Siri this year.
The move is indicative of a growing trust in Google's AI platform, signalling a more aggressive strategy by Apple, and is shaping up to be a game changer for the generative AI experience on one of the biggest technology platforms.
“Apple’s partnership with Google … represents a deep strategic shift,” said Ibrahim Aljarah, a professor at the University of Jordan and chief AI officer at Riyadh's Arrowad Group.
The reported $1 billion that Apple will pay each year for the partnership is also “underscoring
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