CArlsberg's core beer brands now account for less than half of all sales. Photograph: Carlsberg/PA Wire
Carlsberg’s boss has said the Danish group will remain a brewer at its core even as the local beer brands that it historically relied on for most of its revenue have dropped to less than half of its total annual sales for the first time.
Jacob Aarup-Andersen, chief executive since September 2023, said “moderation” was a big trend among consumers and this had led to Carlsberg bulking up in soft drinks such as Pepsi.
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