Shoppers walk past a supermarket stocked with Chinese New Year goods in Lianyungang, Jiangsu province, on Jan 9. GENG YUHE/FOR CHINA DAILY

The Spring Festival product landscape in China is undergoing a major shift, with consumers placing increasing emphasis on health, innovation, and personalization in their holiday shopping.

Traditionally dominated by red-themed goods symbolizing prosperity and good fortune, this year's offerings have diversified toward more youthful and vibrant designs, reflecting the evolv

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