Like an action movie or an old-fashioned sitcom, the first year of Donald Trump’s second administration has spawned a catchphrase, a scrap of language that is all but impossible to avoid.
Thank you for your attention to this matter.
Sometimes trailed by multiple exclamation marks, this sentence most often appears at the end of one of the US president’s posts on his Truth Social platform. In mid-December the Washington Post newspaper calculated that, since his re-election, Trump had expressed gratitude for your attention at least 190 times.
He has hardly slowed down in 2026. Trump has used the phrase at least half a dozen times in the past week or two, including in messages about Greenland, credit-card interest rates, congestion pricing and the political situation in Venezuela.
Anti-Trumpers, including Gavin Newsom, the govern
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