With rumours of Apple's foldable iPhone allegedly hardening into certainty this year, one question is gaining traction: how much will it cost?

Chatter suggests the device to be in the $2,000 range, in line with Samsung Electronics' Fold, which would be a relief, given that there are several factors that could threaten to raise the costs of the most important consumer electronics device.

The number of smartphone shipments climbed 4 per cent annually in the fourth quarter of 2025, leading to a full-year growth of 2 per cent, data from research firm Omdia shows.

But while the global smartphone market indeed ended last year on a steadier footing, rising cost pressures are starting to cap growth, said Sanyam Chaurasia, a principal analyst at Omdia.

'Costly' strategy

London-based Omdia, formerly known as Canalys, points to three

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