When French President Emmanuel Macron was criticised on X by a prominent Donald Trump supporter for his opposition to the US President's Greenland demands, an official French government account responded in an unusual way: “Colonialism doesn't work – trust us,” it said.
This decidedly undiplomatic approach is the sort of riposte the French Foreign Ministry has charged its social media team to deliver. It's about taking on the keyboard warriors with a taste of their own medicine.
French Response is attracting attention and gaining followers as it tries a more “banter” approach to its critics, mostly in English.
In a world in which Europeans have been increasingly left blindsided by Mr Trump, or destabilised by Russia's war in Ukraine, France has decided to break with diplomatic tradition and broaden its audience beyond those who read official press releases.
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