OpenAI has reorganized some of its leadership and picked a familiar face to lead its push into selling AI to business customers as the company looks to catch up to its rivals in 2026.

The company appointed Barret Zoph to lead its efforts to sell its AI to enterprises, according to reporting from The Information, citing an internal OpenAI memo.

TechCrunch reached out to OpenAI for confirmation and more information.

Zoph returned to OpenAI last week after leaving Thinking Machine Labs, former OpenAI co-founder Mira Murati’s AI startup where Z

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