Dubai chewy cookie just one of many food trends in South Korea that share a texture widely described as 'kkudeok kkudeok'

Dubai chewy cookies are sweeping Korea, driving nationwide sellouts and price hikes.

Unlike your typical crumbly cookie, this viral dessert β€” a Korean twist on the Dubai chocolate bar β€” delivers a dense, chewy bite, with melted marshmallow wrapped around pistachio cream and kadaif.

Many already see the dessert as a fad, much like Chinese candied fruit tanghulu and yogurt ice cream before it.

But the texture behind the fixation, known in Korean as "kkudeok

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