With over half of Koreans having used ChatGPT for search in the past three months, local platforms are moving fast to link AI to shopping and payments before portal traffic erodes further
New survey data shows more than half of South Korean internet users have used ChatGPT at least once in the past three months for search, confirming an ongoing trend away from the country’s long-dominant portal-based platforms like Naver.
According to OpenSurvey’s AI Search Trend Report 2026, published this week, 54.5 percent
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