5 years on, overseas players make up nearly 80% of game’s user base
Cookie Run: Kingdom has become one of South Korea's most enduring mobile game success stories, and its parent company Devsisters is stepping up its international ambitions as the bulk of the game's audience now comes from overseas, according to its project director.
In a written interview with The Korea Herald on Monday, Kim I-hwan, a project director who oversees the full production of Cookie Run: Kingdom, said the company's long-term goal is to grow the franchise into a globally resonant IP.
"At launch, the game's player base was roughly 50:50 (roughly evenly between Korea and overseas markets), but the share of overseas users has gradua
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