Sometimes, you might be sitting on a hot product and not know it until the market demands it.
After launching as a digital business card that doubled as a lead capture tool for sales teams, Birmingham, Alabama-based Linq pivoted a few times before landing on an idea last year: helping businesses better communicate with their customers by upgrading from SMS (text) to iMessage and RCS.
Now, Apple already lets businesses do this via its Messages for Business service, and Twilio has built a $18.26 billion business by helping companies text their customers. But users can always tell when they’re talking to a business — the texts are displayed in gray, and the branding is often obvious.
Linq’s customers, though, wanted to be able to send blue-bubble messages to their customers, not green or gray, to lend an air of authenticity to their communications.
The startup, founded by former Shipt executives Elliott Potter (CEO), Patrick Sullivan
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