We are in a golden age of protein. Last year, Americans spent $50bn on protein snacks, and that figure is expected to double by 2032, according to Fortune Business Insights. Influencers peddle powders, shakes and supplements, urging their followers to consume amounts of protein appropriate for bodybuilders.
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Recently, the Guardian conducted a taste test of the top 12 protein bar brands in the US. (Only four bars passed our standards for “yes, tasty”.) But we also wanted to know just how healthy protein bars are, especially when many of those bars are loaded with sugar and additives. Should we even be eating them?
New US guidelines also encourage Americans to double their protein intake, something that many experts say is unnecessary for health and potentially catastrophic for th
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