OFF THE BEATEN PATH

I’m writing this from Sapporo, Japan. Sapporo is a winter tourist destination, and this week, the annual snow festival is happening. Compared to other Asian destinations, taking a trip to Sapporo is relatively more expensive. The airport is at least an hour away from the city, longer if it snows. Right now, as I’m writing this, it’s minus seven degrees Celsius.

But as is obvious, Sapporo (and nearby Niseko) remains a top tourist destination on many people’s to-go-to lists, even in the summer. Approximately 15 million tourists flock to Sapporo every year. For 2025, initial estimates show that about 40 million tourists, both foreign and domestic, visited Japan, with a significant number going to Sapporo and nearby ci

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