Eddie Bauer’s North American store operator is preparing a Chapter 11 bankruptcy filing that could shutter nearly 200 locations across the United States and Canada, according to published reports, effectively dismantling the outdoor retailer’s brick-and-mortar footprint in North America.
The scale of the closures has prompted renewed scrutiny of the company’s recent brand direction, as critics point to years of explicitly political and identity-focused messaging that they say marked a sharp departure from the company’s traditional product-driven image. Executives and statements by the company for years deployed left-wing tropes about white mediocrity, “cisgender,” and “ableism.” The company went all in on the Black Lives Matter fad in 2020.
From outdoor outfitter to wartime supplier
Eddie Bauer was founded in 1920 as a Seattle sporting-goods shop built around founder
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