With Super Bowl spots now up to a reported $8-10m, the market has grown a little less welcoming to Hollywood, an industry still not quite up to pre-pandemic numbers (the global box office for 2025 was down almost $10bn on 2019).
So while last night saw us assaulted with ads for beer and, depressingly, AI, there was a continued decrease in the amount of major film ads, a harder spend to justify in this weakened climate. But the biggeest of guns still came out, from Spielberg to Ghostface to the Minions …
The Mandalorian and Grogu
Disney’s Star Wars strategy – decrease quality of movies, increase amount of TV shows – hasn’t really been paying off all that well, Andor aside. While there is a fanbase for The Mandalorian and his little baby Yoda friend, it remains to be seen if a big enough audience is excited enough to see this as something other than an extended episode of something they’re used to watchi
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