The China Media Group wraps up the fourth rehearsal of its highly anticipated 2026 Spring Festival Gala on Feb 8. [Photo provided to chinadaily.com.cn]
As the Year of the Horse approaches, a vibrant showcase of Chinese culture is in the offing. In recent years, Chinese festivals have been marked by cultural heritage galas, sparking growing interest among young people to engage in and promote the traditional arts.
In doing so, young practitioners have made innovations to the content of cultural events, making them resonate better with the times and earn greater public appreciation.
Technological innovation and context from everyday life have given birth to more contemporary forms of Chinese culture, reaching a wider, and often younger, audience.
Technological tools such as augmented reality, artificial intelligence and digital twins have evolved to become essential vehicles for revitalizing traditional cu
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