The European Commission (EC) announced an investigation on Tuesday into the Chinese “fast fashion” shopping application Shein over a variety of potential violations, including allegedly “addictive” interfaces to abuse customers and the sale of “childlike” sex dolls on the site.
The French newspaper Le Monde explained on Tuesday that French police were reportedly behind the initial complaint that led to the EC investigation, highlighting the sale on the app of sex dolls with the likeness of children. The investigation will reportedly be conducted under the Digital Services Act (DSA), a European Union law to curtail illicit online content.
Shein, which is currently headquartered in Singapore though it was initially founded in China, reportedly did not deny the sale of the sex dolls, instead announcing following their discovery that the company had immediately removed all sex dolls from its shopping interface.
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