Like millions of Australians, I shop at Coles. I’m not as careful as I should be, but I try to buy things advertised as being discounted, or on special. But after following a recent case before the federal court, I’ll be checking my old receipts before accepting such claims. In particular, I’ll be avoiding “Down Down” promotions. On the evidence before the court, such promotions are routinely used as a way of implementing price increases.
The facts of the case are simple and apparently uncontested. One example is particularly striking. Over a period of nearly a year, Coles offered a 1.2kg loaf of Nature’s Gift wet dog food for $4.
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