South China Morning Post CENTER (0.0) Reliability: 7.5/10

As Shein heads towards IPO, its Chinese billionaire founder stays under cloak of secrecy

✍️ Wency Chen 📅 June 17, 2024 10:00 AM ⏱️ 1 min read 🕐 Scraped: February 24, 2026

Summary: Even by the standards of Chinese tech business leaders, the lack of public information about Xu Yangtian is unusual.

While it has become a trend in recent years for tech entrepreneurs in China to keep a low profile, the lengths that the Shein CEO – also known as Sky Xu or Chris Xu – has taken to avoid personal publicity stand out among his peers.

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📝 Article Information

Author

Wency Chen

Original Publisher

🌍 South China Morning Post

CENTER Bias (0.0)

Published Date

June 17, 2024 at 10:00 AM

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