1. ‘There is no shame in being vain’: the relentless rise of impossible male beauty standards View image in fullscreen Alexander the Great, whose profile had Aristotle’s idealised wide-open gaze and resolute jaw. Composite: Guardian Design; PHAS;Universal Images Group/Getty Images Men’s faces are under scrutiny as never before, with more men opting for cosmetic procedures than ever. What is behind this sudden and significant shift?
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