As Rizman Ruzaini’s chief operating officer, Nurida Suraya is the operational mind that steadies one of Malaysia’s most recognisable couture labels.
A mother of two and a familiar face in the brand’s campaigns, the wife of Rizman Nordin (one half of the eponymous brand, the other being Ruzaini Jamil) moves between boardroom, backstage and bedtime with a discipline that is as deliberate as it is graceful.
Whether it’s welcoming guests at intimate showcases or packed ballrooms during fashion week, or smiling serenely in campaign images for the brand, Nurida, 36, embodies the label’s codes of elegance without excess and femininity without fragility.
But long before the first model steps onto a runway, she has already traced the arc of the collection through production calendars, supplier confirmations and financial forecasts.
“While the public sees the glamour of the runway, I’m deeply embedded in the logistics and operations,”
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