DRONFIELD, England, March 9 (Reuters) - The world's oldest football club Sheffield FC opened a new chapter in their 168‑year story on Monday, unveiling a refreshed ownership structure rooted not in grand promises but in a desire to preserve their historical significance.
For David Bianchi of performing arts firm IAV Holdings, part of the new ownership group, the club's challenge is as much cultural as financial.
"It's an origin story which hasn't been told adequately," he said.
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