The pop culture star, advocate and entrepreneur Paris Hilton launched an initiative Monday to support female small-business owners impacted by disasters, a nationwide expansion of her philanthropic support for women entrepreneurs after the 2025 Los Angeles fires.
Hilton is donating $350,000 to kick-start the Back in Business Recovery Fund, with a goal to raise at least $1 million by the end of March.
"Women-owned businesses are really the heart of so many of these communities," Hilton told The Associated Press. "I want to be able to lift up and support them, shine a light on them and really make a difference in their lives."
The new initiative will be a partnership between Hilton's social impact organization 11:11 Media Impact and GoFundMe.org, which is the nonprofit partner to the fundraising platform GoFundMe and will contribute $100,000 to the
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