SAN FRANCISCO: In late 2024, Stacy Simpson, the chief marketing officer of Athenahealth, a health care software and services provider, started asking artificial intelligence chatbots such as ChatGPT about her company. The results were not ideal.
The chatbots did not know about some of Athenahealth’s offerings and did not name the company as an option when asked. They pulled details from insidery software websites that had not been updated in years.
Simpson realised that she had to figure out how to market to AI chatbots. “This is one of the single biggest shifts we’ve seen in decades,” she said in a recent interview.
Similar realisations are happening across corporate America as companies grapple with how AI and chatbots are changing not only the way people work but also the way they consume information.
Continue Reading on The Star Malaysia
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.