As paramilitary fighters from the brutal Rapid Support Forces (RSF) overran the largest city in western Sudan – carrying out mass executions, rapes and ethnic cleansing with weapons supplied by the United Arab Emirates – the NBA’s annual in-season tournament, the Emirates NBA Cup, tipped off on Halloween night, proudly sponsored by the very same Gulf state.
The tournament is the most visible example of the NBA’s expanding partnership with the UAE – a partnership that includes annual preseason games in Abu Dhabi, a lucrative sponsorship deal with Emirates airlines, and plans for a new NBA Global Academy at NYU’s Abu Dhabi campus.
Larger deals are expected to follow. The NBA is reportedly seeking Abu Dhabi’s investment in a new NBA-branded European league, which could launch as early as 2027.
This blossoming partnership has already paid dividends for both sides: the NBA has gained a deep-pocketed investor, while the UAE has found a willing partner to help further normalize its autocratic regime, especially now that it is facing accusations of inflaming genocide in Sudan.
For its part, the NBA says it
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