China's streaming giant rolls out a multi-genre slate as demand for C-drama remains strong in Korea
China’s leading streaming platform iQIYI, often referred to as the "Netflix of China," is moving to expand the range of shows or "C-dramas" it distributes in Korea, signaling a shift away from the long-dominating costume romances.
Under the new strategy, more than 20 C-dramas will be rolled out in phases across four major Korean cable TV channels, including DramaCube and Cinef.
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