Photo: RNZ / Angus Dreaver
The government has unveiled how it plans to double the value of tourism exports by 2034 and boost visitor numbers.
Tourism and Hospitality Minister Louise Upston said $35 million was being invested in the first phase of a roadmap outlining what the sector needed to do to reach its goals.
They included returning to 2019 international visitor arrivals - 3.89 million by 2026 - and doubling the 2023 value of tourism exports by 2034 to roughly $19.8 billion with international visitor arrivals sitting around 4.78 million.
"International visitors bring billions of do
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