SHANGHAI — First Lady Kim Hea Kyung on Wednesday stepped into a showcase of Korean beauty brands, a pitch to Chinese consumers and platforms as Seoul bets President Lee Jae Myung’s state visit will help revive exports.
Kim visited K-Beauty Glow Week in Shanghai at the Shanghai Propaganda Poster Art Center, the showcase intended to highlight the competitiveness of promising Korean cosmetics companies and help pave their entry into the Chinese market.
Around 50 small and midsize brands took part, spanning cleansing, skin care, makeup and hair products, under the t
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