By Michael Erman, Reuters
Photo: GFDL
Pfizer CEO plans for soaring consumer market for obesity drugs akin to Viagra
Pfizer CEO Bourla says cash-pay market larger than anticipated
Plans to launch 10 different phase 3 studies of Metsera obesity drugs
Bourla says US pricing deals will help pressure Europe to raise drug prices
Pfizer is preparing for a consumer market for obesity drugs on par with the booming business it saw aft
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