We often hear about the damaging impact of social media on pop, from toxic fan culture to the way online gossip reduces lyrics to a treasure hunt for details about artists’ private lives. But it’s also worth noting its positive effects: how TikTok users can make improbable tracks from pop history go viral; how social media can transform the fortunes of an artist who probably wouldn’t have got past a record company’s reception in our current, risk-averse era.
View image in fullscreen The artwork for The Apple Tree Under the Sea.
Which brings us to North Carolina’s Isimeme Udu, better known as Hemlocke Springs, who rose to fame posting homemade videos of her songs on TikTok. There’s always a chance that a label might have gone all in on a bespectacled 27-year-old former librarian
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