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The world of curling has spent decades trying to figure out a way to raise its profile beyond the “once-every-four-years” curiosity it becomes during the Winter Olympics.
Turns out, all it took was a graze of a finger on a 40ish-pound piece of granite, an allegation caught on camera followed by an impassioned expletive-laden response.
Social media and the white-hot spotlight that only the Games provide did the rest.
The animated back-and-forth between Sweden's Oskar Eriksson and Canada’s Marc Kennedy during a match Saturday night — when Eriksson accused Kennedy of an illegal “double touch” — managed to do in a handful of seconds what years of promotion by those within the sport that looks like a combination
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