Shoppers at a Target in Colonie, N.Y., last year on Black Friday. The retailer hasn’t said how many seasonal workers it plans to hire for this year’s holiday shopping period.

Taylor Gusman has been searching for a full-time job since graduating from Saint Mary’s College of California two years ago.

With a bachelor's degree in communications, and a marketing internship under her belt, she hoped a seasonal job in her field this holiday season might help her transition into full-time work, but she has applied to more than 30 positions without hearing back from most.

β€œIt’s honestly just very scary,” said Ms.

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