Booking musicians for pubs, clubs, hotels and other entertainment venues seems straightforward. The person responsible for organising the music selects a date, contacts the act, makes a booking, and the job is done.

That’s the theory. In practice, according to musician Eoghan Matthews, the process is slow, convoluted, and outdated.

β€œCurrently, live music bookings are handled through a mix of WhatsApp messages, phone calls, spreadsheets and agents. This creates unnecessary administration, poor visibility around availability and last-minute cancellations,” says Matthews, who co-founded digital booking platform CeolConnect, with Hugh Prendergast and Sam Owens last year.

β€œCeolConnect is designed to simplify how live music is booked and managed across Ireland’s hospitality sector.

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