The Athletic has live coverage of the FIFA Menโ€™s 2026 World Cup draw.

In Gianni Infantinoโ€™s Swiss hometown, it is โ€œfuรŸball.โ€ In his familyโ€™s homeland, Italy, it is โ€œcalcio.โ€ In the official name of the organization he runs, FIFA, it is โ€œassociation football,โ€ and near their office in South Florida, it is often โ€œfรบtbol.โ€ But to most Americans, the sport that will charm the United States next summer is โ€œsoccer,โ€ and so, when Infantino steps onstage at Fridayโ€™s 2026 World Cup draw, or whenever he speaks at this North American tournament, he will have a decision to make.

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โ€œSoccerโ€ or โ€œfootballโ€?

The question, for years, has been everything from a subject of etymological study to fodder for polarizing debate. It has fascinated professors and fans, puzzled executives and triggered ridiculous rants. It has even inspired playful jokes between American and foreign diplomats. Alex Lasry, a New Yorker who worked for the presidential administrations of Barack Obama and Joe Biden, recalls using the word โ€œsoccerโ€ in conversations abroad as a โ€œfun joust.โ€

But now, he admits, โ€œwith the World Cup being here, it probably takes on a more interesting idea.โ€

Lasry is CEO of New York and New Jerseyโ€™s host committee, one of many organizations tasked with selling the 2026 World Cup to locals (many of whom call the sport โ€œsoccerโ€) and welcoming foreigners (most of whom know it as some variation of โ€œfootballโ€ or โ€œfรบtbol.โ€)

So, he says, in promoting the tournament, โ€œI think youโ€™ll s

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